Branding for a small-batch, artisanal homemade honey wine. The concept revolves around a clever, personal play on words: the winemaker's name is Asal, which translates to "honey" in Persian. Fittingly, the wine is named "Yom Asal", a popular phrase meaning "a good day" (literally, a day of honey).

For the label illustration, I wanted to avoid the predictable "honey equals bee" visual cliché. Instead, the focus is on a relaxed, joyful bear just chilling out, even with a bee resting on its nose. The design perfectly captures the laid-back, feel-good essence of the wine.