Riverside
Web & UI/UX
Client: Riverside
Media: Web & UI/UX
Role: Creative & Design
Year: 2021 - 2026
Leading the UI/UX strategy and hands-on execution across the brand's digital ecosystem. From the main website, marketing design system and LP’s to custom interactive SEO tools, etc.
The examples here showcase work I both directed and designed alongside my talented Creative & Design team and colleagues.
homepage
pricing page
An almost constant testing page. The layout shown here is just one snapshot of a continuous, data-driven process. Every design decision is directly influenced by user learnings and performance metrics, leading to endless iterations to optimize the final results.
design system
Built to optimize time and business goals, this flexible system let multiple designers quickly test fresh ideas while maintaining complete visual consistency.
