Performance Video & Social
Client: Riverside
Media: Cross platforms
Role: Creative & Design
Year: 2021 - 2026
As a hands-on Creative Director, I led the design team while actively crafting the assets that drove Riverside's user acquisition and brand awareness. The work was both big-picture brand storytelling and aggressive, high-volume performance marketing, extending far beyond the core web experience.
Spotify x Riverside
The official launch video announcing the new integration between Riverside and Spotify. From concept to final render, the entire project was turned around in just three weeks.
AI Transcriptions Lauch Video
Launch video announcing the new tool, communicating the feature's zero-cost value, 100+ language support, and unmatched accuracy.
Podcasts are taking over. Your turn.
A top-of-funnel campaign celebrating the cultural impact of podcasts. Using high-level storytelling, it was designed to elevate brand awareness and inspire the next wave of creators.
June-in launch
A fast-paced sprint to introduce Riverside's new Conversation Studio. Under a tight deadline, I orchestrated the launch video, event design, and overall campaign branding, guiding closely the team to nail the rollout on time.
(↑ The full launch video ↑)
Performance ads & banners
Social Media Presence
The official launch video announcing the new integration between Riverside and Spotify. From concept to final render, the entire project was turned around in just three weeks.
